Natural Listing Costs for SEO and PPC

Employ us for a first page ranking on Google and other major search engines! Get found in the natural listings.

Our highly experienced staff are ready and waiting for any challenge! Whether it is simply creating a meaningful set of meta tags for you or if you need us to undertake a full blown search engine optimisation, we can arrange an individual package to suit you.

Costs

Search engine optimisation from £295.00 set-up and £50.00 per month.
Pay per click management from £200.00 set-up fee and £50.00 per month.

Each website presents us with an entirely different search engine optimisation proposition. Some websites will already have been optimised by the designer and will only need a little tweaking whereas some websites may have been designed in a way which is not search engine friendly, or been optimised using old search engine optimisation techniques and may need a total overhaul. Our search engine optimisers love the challenge of helping our clients achieve first page ranking on Google and other major search engines.

In order to receive a formal on-line marketing proposal and personalised quotation, please visit our “Free Website Analysis” page, give us a few details and we will provide you with a formal quotation.

You know you need a first page ranking – let us help you. It’s not as expensive as you may think!

It is important to know the difference between natural listings and sponsored listings. Here at Zoom Group we can help you with both. In fact, a carefully balanced mixture of natural listings through “Search Engine Optimisation” (SEO) and sponsored listings through “Pay Per Click” (PPC) is often found to be the best approach, however, every website presents us with a unique marketing proposition and needs to be looked at individually.

Here is a brief description of Search Engine Optimisation and Pay Per Click outlining the fundamental differences between them.

Search engine optimisation – in brief

Search engine optimisation (SEO) is a technique where changes are made to the website in order to comply with the current search engine ranking algorithms, anti-spam and submission guidelines in order to rank highly in the search engine results. These algorithms are often changed and modified by the search engines as they strive to offer the best search results possible, so constant monitoring and management is necessary. This type of marketing suits crawler based search engines where an automated ‘robot’ has been sent out to gather information about each individual website.

The main benefit of SEO is the delivery of ‘free’ but still relevant visitors from the many crawler based search engines – for example: Google, Alta-Vista etc.

Pay Per Click

Pay per click (PPC) marketing is effectively a true ‘online advertising campaign’ where a known cost is set for qualified visitors to the website . The web page will show as a sponsored advert on partner sites. the two major players in this type of marketing are Google and Overture.
Google’s AdWords program allows sponsored listings to be shown on the first page of results usually down the right-hand side, but if your budget is large enough, you can have a listing at the top of the page above the natural listings. in addition to this Google’s paid listings also appear on relevant websites as an ad. Google calls this product AdSense.
Overture is now owned by Yahoo and their listings are shown at the top of Yahoo’s own search results and at the top of their partner search engines results e.g. Alta Vista.

The main benefit of PPC is quantifiable and targeted traffic using a tightly controlled budget and speed of attaining listings.